CRM, DMS & service ops data unified across 200+ dealerships for AI-ready reporting

8 mo
engineering avoided
75%
reporting workload reduced
Industry
Automotive SaaS
Country
USA
Customer overview

A global automotive SaaS platform connecting dealership operations

AFG.tech operates a multi location automotive SaaS platform that connects dealerships across sales, service, and operations. Their platform depends on data flowing from CRM, workshop systems, invoicing, and service operations to deliver visibility and performance insights across every dealership.
Challenges

Disconnected dealership data slowed reporting and limited visibility

The challenge was not data availability, but fragmentation across systems and locations. Each dealership operated with its own data flows, making it difficult to create a unified operational view. This created a gap between data collection and decision-making, especially as the business scaled.

  • Data spread across 4 core systems: CRM, workshop, invoicing, and service
  • No unified view across multiple dealership locations
  • Reporting cycles took days due to manual consolidation
  • 100% dependency on custom pipelines for every new use case
  • Added operational overhead from compliance and data handling
Drive efficiency across your ecosystem

Unify your tools, automate manual processes, and gain real-time visibility across your operations—from inventory to customer engagement.

View the solution
What changed with LakeStack

One governed foundation across every dealership

LakeStack unified all dealership data into a single, governed foundation, removing the need for custom pipelines and manual reconciliation. Data became standardized, continuously updated, and accessible across the organization in real time.

Real-time visibility across dealerships
Unified CRM, workshop, and service data

Bringing all operational data into one foundation enabled a consistent, cross-location view of performance.

8–12 months of engineering avoided
No custom ETL pipelines

Pre-engineered ingestion and transformation removed the need to build and maintain data pipelines from scratch.

Reporting in minutes, not days
Automated data standardization

Consistent data models ensured reports could be generated instantly without manual preparation.

80% reduction in reporting workload
Single source of truth

Teams no longer reconciled data manually, significantly reducing operational effort.

“What used to require a data team now works out of the box. Our ops leads get answers in seconds.”
CDO, AFG.tech